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Water First

A Good Idea

Description

Launched in 2010 by the Lexington Tweens Nutrition and Fitness Coalition, Water First aims to decrease sweetened beverage intake by promoting drinking water. The program provides online educational tools for parents and tweens and interactive resources such as journals to track water intake and text reminders to drink water. This initiative targets parents of tweens primarily and tweens secondarily, since parents strongly influence their children's beverage intake habits. Tween focus groups determined early on that the campaign should positively treat water as the default drink of choice rather than a purely negative portrayal of sugary beverages for optimal reception. Water First is supported by Florida Prevention Research Center, with funding from CDC.

Goal / Mission

Water First aims to reduce the sugary beverage intake and increase water intake in tweens through an educational website for tweens and their parents, and promotion in the community.

Results / Accomplishments

Water First has launched its website, an interactive resource for improving water drinking habits, and has promoted its campaign for water in many community centers.

About this Promising Practice

Organization(s)
Lexington Tweens Nutrition and Fitness Coalition
Primary Contact
Anita Courtney
anitac@qx.net
http://www.fitky.org/Default.aspx?id=25
Topics
Health / Children's Health
Health / Adolescent Health
Health / Physical Activity
Organization(s)
Lexington Tweens Nutrition and Fitness Coalition
Date of implementation
2010
Location
Lexington, KY
For more details
http://www.drinkwaterfirst.com/
Target Audience
Families
Additional Audience
Tweens

Related Promising Practices

  1. Promoting Water Consumption in Schools to Prevent Overweight
  2. Head to Toe Weight Management Program
  3. National Diabetes Prevention Program

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Related Content for: Water First

A Good Idea meets the following HCI criteria:

  1. The program description includes: the sponsoring organization, program goals, program funding source, program implementation steps and outcomes.
  2. The program evaluation is limited to descriptive measure(s) of success/accomplishment (i.e., program participation rates, number of services/education sessions/radio messages provided). Note: oftentimes, the program has been newly implemented and a program evaluation has not yet been conducted. Programs that have not yet been evaluated, but which show promise in improving health or quality of life, are classified as Good Ideas until an evaluation is conducted.